SOCIAL: Fwd: A mobile mobile - noarchive

Thu Apr 27 10:02:49 PDT 2006

i have "the way things go" on DVD if anyone wants to borrow it....

: b

On Apr 27, 2006, at 9:35 AM, Adrian.Cotter at sierraclub.org wrote:

> Your on, Paul!
>
> I think its real -- if only because it has been done before...
>
> The Way Things Go done in 1987 and runs for 30 minutes. (although  
> even here
> I guess there are claims of "cheating")
> You can sometimes see it at SFMOMA in their bookstore.
>
> + Adrian Cotter
> + Senior Webmaster
> + Sierra Club National
> + 415.977.5671
>
>
>
>              "Paul Spinrad"
>              <pspinrad at panix.c
>               
> om>                                                        To
>              Sent by:                  <social at deeptrouble.com>
>              social- 
> bounces at li                                          cc
>              sts.deeptrouble.c
>              om                                                     
> Subject
>                                        Re: SOCIAL: Fwd: A mobile  
> mobile -
>                                        noarchive
>              04/26/2006 10:46
>              PM
>
>
>              Please respond to
>                Paul Spinrad
>              <pspinrad at panix.c
>                     om>
>
>
>
>
>
>
> Funny-- I totally think this is CGI (and so does Wendy).  Around  
> MAKE we
> had
> an email argument about this ad, with me saying it's obviously  
> fake, and a
> favorite contributor and advisor of ours (who, vastly unlike me,  
> has a PhD
> in mechanical engineering from MIT) saying it's real.  The ad agency,
> Weiden
> & Kennedy, says it's real (of course), and snopes.com repeats this  
> claim,
> regarding it as proof-- but I'm still extremely skeptical.  It just  
> looks
> totally fake to me.
>
> I googled some and found that the director of this commercial, Antoine
> Bardou-Jacquet, specializes in realistic-looking animation and CGI (
> http://www.boardsmag.com/articles/magazine/20020401/ 
> antoine.html ).  Hmm...
>
> There are two things that would convince me that this ad was  
> photographed,
> not generated: 1. seeing some "the making of" shots for this ad  
> with actual
>
> people in them, arranging the car parts, aiming cameras, or  
> whatever, or 2.
>
> talking with someone who actually worked on the ad and having them  
> tell me
> it was real.
>
> If anyone wants to bet a burrito on this, I'm open to all takers.  If
> either
> of the two above things manifest, I buy you a burrito, and if word  
> comes
> out
> from Weiden & Kennedy or wherever else one of these years that,  
> yes, it was
>
> in fact just state-of-the-art CGI back in 2004 or whenever, then  
> I'll have
> the super steak and prawn.
>
> Paul
>
> ----- Original Message -----
> From: "Peter Khoury" <peat at curious-peter-george.com>
> To: <social at deeptrouble.com>
> Sent: Wednesday, April 26, 2006 11:34 PM
> Subject: SOCIAL: Fwd: A mobile mobile
>
>
>>
>> One of these things that I feel sheepish about forwarding around not
>> just cause I'm spamming your in box but also cause it is after all a
>> car ad.  However its very creative and very good and worth at least
>> one viewing.
>>
>> peat
>>
>>
>>>>> This is amazing.
>>>>> READ THE TEXT BEFORE YOU CICK ON THE LINK
>>>>> There are no computer graphics or digital tricks in the film.
>>>>> Everything you see really happened in real time exactly as you
>>>>> see it.
>>>>> The film took 606 takes. On the first 605 takes, something,  
>>>>> usually
>>>>> very minor, didn't work.
>>>>> They would then have to set the whole thing up again. The crew  
>>>>> spent
>>>>> weeks shooting night and day. By the time it was over, they were
>>>>> ready
>>>>> to change professions. The film cost six million dollars and took
>>>>> three
>>>>> months to complete including full engineering of the sequence.
>>>>> In addition, it's two minutes long, so every time Honda airs the
>>>>> film
>>>>> on British television, they're shelling out big bucks. However,
>>>>> it is
>>>>> fast
>>>>> becoming the most downloaded advertisement in Internet history.
>>>>> Honda executives figure the ad will soon pay for itself simply
>>>>> in>"free
>>>> viewings."  (Honda isn't paying a dime to have you watch this
>>>>> commercial!).
>>>>> When the ad was pitched to senior executives, they signed off  
>>>>> on it
>>>>> immediately without any hesitation - including the costs.
>>>>> There are six and only six hand-made Accords in the world. To the
>>>>> horror of Honda engineers, the filmmakers disassembled two of
>>>>> them to
>>>>> make the
>>>>> film.
>>>>> Everything you see in the film (aside from the walls, floor,
>>>>> ramp, and
>>>>> complete Honda Accord) are parts from those two cars. The
>>>>> voiceover is
>>>>> Garrison Keillor. When the ad was shown to Honda executives, they
>>>>> liked
>>>>> it and commented on how amazing computer graphics have gotten.   
>>>>> They
>>>>> fell
>>>>> off their chairs when they found out it was for real.
>>>>> Oh, and about those funky windshield wipers. On the new  
>>>>> Accords, the
>>>>> windshield wipers have water sensors and are designed to start  
>>>>> doing
>>>>> their thing automatically as soo n as they become wet.
>>>>
>>>> [ http://www.steelcitysfinest.com/HondaAccordAd.htm
>>>> ]http://www.steelcitysfinest.com/HondaAccordAd.htm
>>>>>
>>>>>    <SPAN ltr??>
>>>>
>>>>
>>>
>>>
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>>
>
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