<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:tahoma,new york,times,serif;font-size:10pt"><div><br></div><div style="font-family: tahoma,new york,times,serif; font-size: 10pt;"><br><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;"><div style="font-family: tahoma,new york,times,serif; font-size: 10pt;"><div style="font-family: tahoma,new york,times,serif; font-size: 10pt;">Not sure if any of you are interested, but Adobe's DLS talks are open to the public at Adobe's various locations (SF, SJ, SEA etc.) or via the "Connect" web conference below<br><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;"><font color="#0000ff"> </font><font face="Verdana, sans-serif" size="2"><br> <div><font face="Tahoma, sans-serif" size="1">_____________________________________________</font></div>
<div style="padding-left: 72pt;"><font face="Tahoma, sans-serif" size="1"><b>From: </b>David Salesin </font></div>
<div style="padding-left: 72pt;"><font face="Tahoma, sans-serif" size="1"><b>Sent: </b>Monday, July 20, 2009 3:32 PM</font></div>
<div style="padding-left: 72pt;"><font face="Tahoma, sans-serif" size="1"><b>To: </b>David Salesin; 'wwbus-all@adobe.com'; DL-ATL-all; 'dls@adobe.com'; Employee Communications; Patrick Manansala; Anita Mraz</font></div>
<div style="padding-left: 72pt;"><font face="Tahoma, sans-serif" size="1"><b>Subject: </b>dls: ADLS Talk : Stu Maschwitz : "Make It Look Like What It Does: Intuitive Usability"</font></div>
<div style="padding-left: 72pt;"><font face="Tahoma, sans-serif" size="1"><b>When: </b>Monday, July 27, 2009 4:00 PM-5:00 PM (GMT-08:00) Pacific Time (US & Canada).</font></div>
<div style="padding-left: 72pt;"><font face="Tahoma, sans-serif" size="1"><b>Where: </b>San Jose: Park | Seattle: Fairhaven | Newton: Napa Valley | San Francisco: Chaplin</font></div>
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<div><font face="Georgia, sans-serif" size="2"><i>Stu is a do-it-yourselfer in the filmmaking world. Stu is known for his work in "guerilla filmmaking": using low-budget techniques and visual effects to make compelling films. When there isn't software to do
what Stu wants, he does it himself: he created the original Magic Bullet Suite of plug-ins for After Effects. In this talk Stu will be sharing his views on good experience design and usability. As always, the Distinguished Lecture Series is free and open to
the public, either at Adobe or via Acrobat Connect (details below).... </i>—<i>David</i></font></div>
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<div><font face="Georgia, sans-serif" size="2"><b>TIME & PLACE:</b> <i>Monday, July 27, at 4:00pm PDT, in the Park Auditorium (San Jose office). Wine & cheese reception immediately following the talk in San Jose.</i></font></div>
<div style="margin-top: 5pt; margin-bottom: 5pt;"><font face="Georgia, sans-serif" size="2"><b>SPEAKER:</b><i> </i><font face="Times New Roman, sans-serif" size="3"><i>Stu Maschwitz, co-founder of </i></font><a rel="nofollow" target="_blank" href="http://www.theorphanage.com/"><font color="#0000ff" face="Times New Roman, sans-serif" size="3"><u><i>The
Orphanage</i></u></font></a><font face="Times New Roman, sans-serif" size="3"><i>, and Creative Director of </i></font><a rel="nofollow" target="_blank" href="http://www.redgiantsoftware.com/"><font color="#0000ff" face="Times New Roman, sans-serif" size="3"><u><i>Red Giant Software</i></u></font></a></font></div>
<div style="margin-top: 5pt; margin-bottom: 5pt;"><font face="Georgia, sans-serif" size="2"><b>TITLE:</b><i> Make It Look Like What It Does: Intuitive Usability</i></font></div>
<div style="margin-top: 5pt; margin-bottom: 5pt;"><font face="Georgia, sans-serif" size="2"><b>ABSTRACT: </b><i>Designing user interfaces that people just get is the key to creating software that just works. Often that can begin by providing a graphical user
interface that simply shows the user how the software works. Seems painfully obvious, but it's something that Adobe, specifically, almost never does. </i></font></div>
<div style="margin-top: 5pt; margin-bottom: 5pt;"><font face="Georgia, sans-serif" size="2"><b>BIO:</b><i> Stu Maschwitz is a filmmaker, photographer, and writer with a passion for kinetic storytelling. A graduate of CalArts, Maschwitz spent four years at
Industrial Light & Magic before co-founding The Orphanage in 1999. Despite his visual effects background and unique command of filmmaking technologies, Maschwitz places an emphasis on performance, emotion, and story. His work inevitably includes developing
new techniques or technologies, and he serves as Creative Director for Red Giant Software, who turn his in-the-field tools into powerful software accessible to all filmmakers. A champion of accessible filmmaking, Maschwitz wrote </i>The DV Rebel's Guide: An
All-Digital Approach to Making Killer Action Movies on the Cheap,<i> and maintains a filmmaking blog at <a rel="nofollow" target="_blank" href="http://prolost.com">prolost.com</a>. Recently Maschwitz has been directing TV commercials and was the Second Unit Director of Frank Miller's, </i>The Spirit<i>.</i></font></div>
<div style="margin-top: 5pt; margin-bottom: 5pt;"><font face="Georgia, sans-serif" size="2"><b>MEETING DETAILS: </b></font></div>
<div style="margin-top: 5pt; margin-bottom: 5pt;"><font face="Georgia, sans-serif" size="2">The talk will be held in the Park Auditorium, in the San Jose office. The following conference rooms have also been reserved: </font></div>
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<li>San Francisco: Chaplin</li><li>Seattle: Fairhaven</li><li>Newton: Napa Valley </li></font>
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<div><font face="Georgia, sans-serif" size="2">The talk can also be viewed remotely using Acrobat Connect and MeetingPlace: </font></div>
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<li><span><span>Acrobat Connect: <a target="_blank" href="http://my.adobe.acrobat.com/dls">http://my.adobe.acrobat.com/dls</a></span></span></li><li>MeetingPlace: 877-220-5439 or 408-536-9900, meeting ID 066740 and password 22223333 </li></font>
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<div><font face="Georgia, sans-serif" size="2">If your office is interested in attending from a video-enabled location other than those listed above, or if you are not on the mailing list to receive these announcements but would like to be, please notify <a rel="nofollow" ymailto="mailto:krwatson@adobe.com" target="_blank" href="mailto:krwatson@adobe.com"><font color="#0000ff"><u>Kristine
Watson</u></font></a>.</font></div>
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